Best Type of Name Badge Kansas City?

A name badge could be a tag worn on the article of clothing as a method of displaying the wearer’s name certain  others to acknowledge them. Name badges are available 3 forms – paper, plastic and metal. Paper badges may be designed and created reception whereas metal and plastic badges must be custom ordered. varied workplace provide firms have a printing division that handles tag engraving and printing. you must review your font choice and badge styles before ordering custom name badges. you’ll ought to fill Associate in Nursing form whereas ordering custom badges. you’ll be able to choose your font vogue, size, color and background style further. Everything ought to be spelled properly whereas filling the shape as a result of once the order is written then one has got to latch on reprinted at his value.

First, you’ll ought to decide if you wish a additional temporary or additional permanent sort of identification. If your wants square measure for a gathering or event, typically, you’re in want of a additional temporary kind of product since events typically solely last a couple of days. during this case, you will select a window badge which incorporates Associate in Nursing insert which might be written with names and/or different data then inserted into the window badge. another choice could be a label badge. For this vogue, you’d use a label maker, like a P bit or different complete. A label is written from the machine, then applied to the badge. you will additionally select these designs if your business experiences a high ratio to save lots of on prices. For daily use, a permanent name badge tailor-made along with your brand and worker names could be a nice alternative.
Second, you wish to think about your setting and also the quantity of use to work out the extent of sturdiness you wish. Associate in Nursing incised badge needs no printing. it’s created employing a two ply plastic. The surface color is incised away to reveal the core color beneath in your brand and t ext style. incised badges square measure an honest alternative for businesses that use chemicals or might expose the badge to the weather carefully. they’re additionally an honest alternative for people who wear a reputation badge on a daily. A metal badge comes a chic, skilled look and square measure nice for businesses like banks and law corporations. Metal badges may be engraved or change that square measure each sturdy processes. throughout the sublimation method, ink is written to paper, then transferred to the substrate via a heat method. The ink won’t chip or flake simply, however may be smudged with exposure to chemicals. Also, the metal may be damaged with significant use. PVC plastic is another choice that typically is written employing a digital machine. The digital machine uses a thermal heat method to transfer your design to the name badge leading to a clean, crisp and sturdy print. These are nice for daily use. Silk screened and hot sealed wrought plastic badges square measure another choice, however, these square measure typically less sturdy. Therefore, these varieties square measure counseled for events or high turnover businesses.
There square measure several different factors to think about like variety of colours, complexness of your brand, addition of security measures like barcodes or RFID chips, and, of course, cost. Once you have created selections on your base wants, expire your extra specifications to your name badge provider for help in selecting the simplest name badge.

For information about badge please visit employee badges Kansas City

3 Ways Internet Marketing Can Help Your Business

Having a website is absolutely essential in today’s business world as many people rely on a company website to get information or even purchase something. Many companies have websites that are outdated and what is even worse is that they don’t market their website. A website can make a sale, collect contact information, give directions, and generate leads so not marketing this is selling a business short. The following are just three of the ways that internet marketing can help your business.

Many internet marketing companies can produce content for you whether it is for other websites or your blog. The content that is produced can turn a company into a thought leader in a certain industry. Content that is frequently linked back to as a resource can build a brand and give a company recognition. There are different quality of internet marketing companies so make sure that the price and the services are competitive with other marketing companies.

Possibly the most important thing that internet marketing can do for a company is rank them high on Google for a certain keyword. These keywords are put in the form of links in articles on other websites from a guest article or regular contributor. Large corporations spend millions of dollars a year on search engine optimization as being the first page of the search engines is extremely important. SEO can be expensive and unless you have the budget for a in house consultant, it is probably wise to outsource this. Internet marketing companies already have relationships with publishers and industry websites so their effort in just a few weeks could match what you have done in a year.

Running online ads and Pay Per Click ads can help a business convert. The only drawback is that these ads can be quite expensive per click depending on how competitive the keywords are that the ad is targeting. These ads are the ones that are above the organic results on a search engine. This gives them maximum exposure as the ads usually are relevant to what the person was searching.

Internet marketing can change a business for the better in a matter of months. If you do not have a website GoDaddy has coupons on Groupon so buying a domain is more affordable than ever. How has internet marketing impacted your business?

What It Takes To Hire A Website Design Company For Your Business In Phoenix

Your business needs website, the good one, if you want drawing your potential customers’ attention. Building and designing an effective website is not easy. It takes skill and experience, and since you don’t have those two, then you need some helps from those who are familiar with website design. Let it alone, if you look for one to rely on for Phoenix website design services, for sure you can’t choose it randomly. Let say that this is your very first time to look for website design services in Phoenix, educate yourself a little bit about choosing the right option is worth a consideration.

Talk about web designer, then you can break it into website programmer, website designer, internet marketing consultant, and graphic designer. Each of the component has its function to improve not only the appearance of your website, but also when it comes to its function as a website which caters information, so then the potential customers are aware with your brand. Some web design companies include only some of those elements, while the rest provide you with all of the elements. As for this, choosing for web design company which has a complete package is what to keep in mind.

Another, this is about the content of your website, do you need to hire a copy writer? Or, do you prefer to do it by your own? Finish with those considerations, the it’s all about technical things which are also pivotal , first, when you meet with your preference web design company, look forward the way they treat you. To say it more simply, rather than concern only answering your questions, they give you more questions about your business, thus they can formulate what kind of web design service that is needed mostly by your business.

Every business is unique, therefore treating them equally is a big mistake. This is it which makes a good website design company never skip the moment to ask more about its client business thoroughly. While meeting them, asking them about their last website design project and the collections of their website designs, it should be put into your question lists. If you find yourself have interest toward their design, you can stick with them. Considering about kind of services which are included into the website design services, not to say, but this is important too.

You don’t need a website company who only put its interest toward the appearance of your website layout, but more like systematic and well-structured plan to attract more audiences for your brand, and so on. If you think something like SEO and internet marketing are essentials, you can ask about those two. Too, you better never underestimate the power of customer care. The funny thing about technology is sometimes it can act oddly. When you deal with this kind of circumstance, how they react? To find out, be sure to check their previous clients.

The last yet not the least thing is about the cost for the website design services. Clearly, you need to compare it with other website design services which are situated in Phoenix. Nevertheless keep in mind to only compare apple with apple. Speak for the service, you need to reflect to your business sometimes they simply force you to add such feature which is not necessary. Anyway, if you yearn for a proper website design company in Phoenix to lean on, take some time to learn about Citrus Kiwi and the benefits of choosing this website design company. Thus, you can decide whether the things which offered through their website design services suitable for your business or not.

Client Communications are Still Critical to Marketing

There are many ways lawyers communicate with clients. Whether subtly or otherwise, they do so through their actions, as well as inactions. And either way, these “communications” (or lack thereof), all have a direct impact on the firm’s marketing success.
Brian Callan, a practice management advisor with AbacusLaw, sent an email article, with a play on the letters t-r-e-a-t, in which he suggests five ways to treat clients well, so they know you care for them and are working your tuckus off on their behalf.

Callan’s “secrets” to success include:

  • Timeliness and Responsiveness. Get back to clients promptly (in today’s rapid communication world, that means ASAP or sooner) and be responsive to their call/email. Whichever way clients contact your office, I strongly suggest that you return it within an hour, no more than two. If you are not personally able to do so, then empower someone within your firm to return the call/email and inform the client as to when you will personally contact them);
  • Empathy. Clients want to be listened to and understood. Included in that, I would add, is the need to be treated with dignity and respect, rather than treated as a lesser human being because they didn’t go to law school);
  • Assurance. Obviously, lawyers cannot ethically guarantee results or the outcome of a matter. (That is not to say the you shouldn’t assure clients that you will work very hard to get the best possible result for them); and
  • Tangibles. Send clients copies of letters and other documents, and keep them advised as to the status of their matter. (Two state bars I am familiar with report that 80% of grievances filed against lawyers are the result of a lack of communication and/or inattention to client matters). So, demonstrate in tangible ways that you are working hard for them.

Accordingly, if you are not doing all these things as a minimum, you are making critical marketing mistakes.

Top Marketing Tips

Since 1995, I have been helping small and medium sized business owners to make massively more sales than ever before. Today, I am going to share my top marketing tips, with you.

These marketing tips and ideas can help anyone achieve better sales results, so take a few moments to study them. If you want great marketing tips delivered to your inbox for free, click here.

marketing tips, marketing advice, ideas

Marketing Tip 1: Throw that old marketing guide in the bin!

My first marketing tip is this: If you want to avoid wasting stacks of money and missing countless sales opportunities, throw your old marketing guides and audio programs in the recycling bin!

You need to know what works today and the marketing landscape changes rapidly.

So, before putting any marketing tips or marketing tactics into place, check the date of the information you are using.

Marketing tip 2: Content marketing – Learn how to use content to market your business!

Content marketing works. In fact, so long as the material you produce is of extremely good quality, Content Marketing can work REALLY well. Last year, I generated over £150,000 in fees and sales from this blog, exclusively through Content Marketing.

marketing tips, marketing advice

You may or may not be familiar with the phrase Content Marketing, yet you visit content marketing sites every time you access the Internet. When you visit news sites, entertainment sites or blogs like this, which offer business advice, you are visiting a site that uses content (useful information) to market itself. Content Marketing can successfully be used to market any type of business and it is unbeatable when it comes to attracting new clients, sales leads, inquiries and subscribers.

Briefly, here’s how Content Marketing works:

  • You build and market a website and stock it with FREE information that has real value to your prospective clients, whilst offering them the opportunity to purchase goods, services (or both), which are closely linked to the information you give away.

For instance, on this blog I provide thousands of marketing ideas and regular, valuable, free marketing advice. People read the information, use the ideas and share what they find here with their friends. Then, some of those people see the quality of my information and decide to hire me, when they need expert marketing help. Others buy my audio program.

Over the past 19 years, I have spoken about Content Marketing to thousands of people. The most common question they ask is a version of this:

“Hang on Jim. If I freely give all this valuable Content Marketing information away, surely people will simply do the job themselves?”

I answer by explaining that there are 3 groups of people, who will read your Content Marketing. Here they are and here is how your Content Marketing works with each group:

  1. The first group is small. They are what I call serial freebie seekers. These people never ever pay for professional help. They were never prospective clients, so you lose nothing.
  2. The second group is the largest.  These people will try and do something themselves, but will hire professional help if they are not getting the results they need. They value genuine expertise.
  3. The third group is the smallest. These are the rare people, who value their time and also ‘get’ that by hiring an expert to do something correctly for them, it works out a lot less expensive, the results are better and things happen faster.

Here’s what that means to you:

  1. No one in the first group was going to spend a dime with you anyway. You lost nothing by giving them free information.
  2. Some of the people in the second group will use your information and have a go at doing the job for themselves, whilst others in the group will see that they need expert help, and some of those people will hire you.
  3. With the third group, if you demonstrate through your Content Marketing that you truly are an expert in your field, they will hire you. They already know all about you and your work. They trust you.

Content Marketing Tip: Ignore anyone, who tells you that ANY content will do or that you can automate the process. This is not the case. If the content someone produces is predictable, poorly thought out junk, it won’t do anything other than make them look bad. Today, we are starting to see many of the early Content Marketing gurus panic, as Google has become increasingly good at filtering low-value material from their rankings.

Content Marketing is a huge subject, which I cover here on the blog regularly. If you want to make sure you never miss a post, click here and get future posts delivered direct to your inbox, for FREE.

Marketing tip 3: Email marketing – Start using email marketing NOW!

Email marketing is extremely cost effective and one of the most powerful marketing tools available to small businesses. This is because it provides predictable results and costs little or nothing to use.

Another huge benefit of email marketing is that unlike Facebook, Twitter, Linkedin or any other social network, YOU not only build your network… YOU own it!

Business owners who spent time and money building their Facebook Page discovered in 2013, that Facebook is showing their posts to just a tiny fraction of their fans. If they want all their Facebook fans to see their posts, they now need to pay Facebook. Facebook owns their network! This change of the rules is a perfect example of why you need to avoid outsourcing your network, to a social network. Email marketing puts you in control and allows you to build an increasingly valuable asset.

email marketing, list building

Here are just a few things for you to consider, before you start using email marketing.

I strongly recommend that you build your own email database, rather than buy one from one of those list broking companies.

The best way to start building your subscriber list, is to ask all your existing clients and contacts if you can have their email address. Never just add people to your email list. You need permission, otherwise they will regard your emails as spam.

Then, ask if you can contact them from time to time via email with a newsletter or special offers or announcements. This will get you your initial list and give you something to get started with. So long as you ONLY contact these people with useful information, and make it easy for them to share your newsletter, your list will grow… in size and value.

You also need to have an email sign-up box on your website or blog. This needs to be easy to read and positioned in an uncluttered area of your site, which everyone will see. I offer a free email version of this blog. The subscriber box is clearly positioned on the top right of the site. This position works extremely well and people use it every hour of every day to subscribe.

Be extremely cautious of any marketing expert, who says you need to use annoying pop-up boxes in order to get their reader’s attention. NO YOU DO NOT. It simply shows they have no idea how to optimise their website.

Pop-up boxes are also extremely annoying and tend to generate low quality subscribers. We find that people who happily click on pop-up boxes, tend to click on LOTS of pop-up boxes. As a result, they get hundreds of newsletters sent to them and are unlikely to notice yours.

If you are asking people to subscribe to your newsletter, I also suggest you offer them something of genuine value, in return for joining your subscriber list. For example, when I was writing my newsletter, I used to offer a free ebook. I also advise that you only ask for people to give you their name and email address… not their whole life story.

Note: Every additional piece of information you ask for, will reduce your sign-up numbers.

It’s also really important to let people know you will never, ever pass on their email details to anyone. I built a newsletter readership of over 60,000 targeted subscribers using that approach.

I also recommend you only send one email message every 7 to 14 days. That’s what I did with my newsletter, because people hate being inundated with information, even if it’s great information! As a direct result of not bombarding people with emails, people looked forward to receiving them and very few people asked to be removed from my subscriber list.

Finally, (and this is very important) you must ask your readers to forward your emails on to their contacts. If the content is good enough, they will – but never assume anything, always ask them. Include a message at the end of every newsletter, which says something like this:

“If you have had this email forwarded to you by a friend and you would like to receive a regular copy, you can join our readership here.” (Then link from that text, to the newsletter sign up page on your site.)

I also recommend you learn and abide by the rules governing email marketing in your country.

Marketing tip 4: Build a well-connected network

One of the biggest myths in business is that you must have a large network if you want to succeed.  In fact, you need just 5 or 10 people to begin with, as I explain here.

The reality is that the size of your network is not what’s important.  It’s the influence of the people within your network that counts.

  • IF MY NETWORK has 1000 people BUT they lack influence, it will have a commercial value of close to zero.
  • IF YOUR NETWORK has just 10 people BUT they are motivated and have real influence, it will have a massive commercial value to you.

Stop wasting your time swapping business cards at networking events.  The people attending these events are there to sell to you, not to buy from you and very, very few well-connected people waste their time attending them.  None of the influential people I know or have met over my 25 years in marketing, network at these events.  The best networkers have discovered out that the way to get connected to the right people, is to deliberately target them.

Here’s a suggestion: Draw up a list of the 30 most influential people in your marketplace.  These people could include high quality prospective clients or maybe influential introducers; introducers are people who can recommend you to lots of buyers.  Then, put a plan together that will allow you to EARN their attention.  This targeted approach takes time, but the rewards are enormous.  Don’t believe me?  Okay, think how different your business would look, of you had already done this, and you could now pick up the phone and talk to the most influential people in your industry!  It’s a game-changer.

Marketing tip 5: Internet marketing – Start taking your website seriously

Most small businesses are unaware that their website is capable of being a 24/7, lead generating or sales machine.

marketing tips, internet marketing

Your website can generate high quality enquiries, leads, phone calls and sales from interested prospective clients… so long as you do it right.

When a website is professionally designed and marketed, it’s like having a store that is BANG IN THE MIDDLE of Oxford Street or 5th Avenue. Most small business websites are more like stores that are on an unused dirt road in the middle of nowhere. They are outdated and poorly marketed, when they could be so much more valuable to the business owner.

Today, the investment required for a professional looking website or blog is minimal. Yes, you certainly can spend thousands on a website, however, for the vast majority of businesses there’s absolutely no need to spend that kind of money.

This site, for example, is one of the world’s most popular marketing blogs. It’s built on WordPress (which is free) using a blog theme, which cost around $80. There are sites that cost 100 times more, which generate a fraction as many leads. So, you don’t need to spend a fortune, to have a successful, professional website or blog.

Another reason you need to take your website seriously, is that almost everyone now uses the Internet to ‘check out’ a potential service provider. Before deciding whether to do business with a provider or not, the vast majority of people will look for the provider’s website! That includes the people YOU market your services to. So, what is your website ‘telling’ them about your business?

Your website is a unique part of your marketing in one really important respect: it alone has the power to either kill or to supercharge the response rates of all your other marketing activities. So, if you send a mailshot for example, be aware that the people that were interested in what you offered will visit your website before deciding to contact you (or not!)  This means the quality and content of your website has to encourage people to completely trust you and see you in a wholly professional light.

If your marketing hasn’t generated the response rates you hoped for, remember, the people who ‘were’ going to contact you visited your website first. A professional looking and optimized website is essential. It’s as simple as that.

Marketing tip 6: Match your fees to your promises

There is a common mistake, which loses small and medium sized businesses a fortune. It’s simply this:

Their marketing promises a high quality service, BUT they charge a bargain-basement fee. By doing this, they send a mixed message to prospective clients, which loses theme businesses.

marketing tips, marketing advice, ideasEveryone knows that quality never comes cheap. We have been trained from childhood to believe that if something looks too good to be true, it is too good to be true. Promising people a high quality service for a low fee, creates doubt. That’s the last thing you want to happen in the mind of your prospective clients.

Make your services as valuable to the marketplace as possible and then charge accordingly. If you do, your prices will match your promises and you will have made it easier for future clients to trust your marketing message.

Here are 3 articles, which show you how to sell your services to the best potential clients, for the highest fees:

Marketing tip 7: Use inbound or ‘attraction marketing’ — not pursuit marketingI am sure you will have noticed what happens whenever a beautiful woman or a handsome man walks into a crowded room or a bar?  People look at them.  In fact, some people will actually walk over to them and offer them a drink or strike up a conversation with them.  The reason we call these kind of physically striking people ‘attractive’ is that they literally attract the attention and also the interest of other people.

So, you might be wondering at this point, what this has to do with you and your marketing?  The most successful businesses ALL use the same power of attraction I just highlighted, in order to attract sales, clients readers or customers.  The most successfully marketed businesses gain the attention and interest of potential clients by making themselves attractive.

For example
I rely exclusively on attraction marketing for 100% of my sales income.  How?  Simple: People find this blog ‘attractive’, so they recommend and forward it to their contacts, their colleagues and their friends.  This, in turn, helps me attract more people.  These new people then do the same etc, etc…

Without spending anything on ANY form of advertising, (pay-per-click, affiliate marketing or anything else), there are now millions of people who know all about my ability to help them produce great sales results.

So, whenever my readers decide that they want someone to help them make more sales, guess what?  Yes, they give me a call or send me an email.  I attract clients rather than pursue them, which is great because people HATE being chased or pursued.  Spend a day doing cold-calling and you will learn very quickly just how much people HATE being pursued.

Most businesses get it the wrong way around. They choose to ‘pursue’ new clients and even though people are not responding to their letters, emails or calls; they just keep on grinding away regardless.

Marketing tip 8: Do some competitor research

It’s impossible to effectively sell or market your services unless you have researched your competitors. You need to know what offers, guarantees, prices or fees you are selling against, in order to make YOUR offering the most attractive to potential clients.

In my experience, business owners often assume that the service they offer to potential clients is superb, when in reality it’s pretty average, when compared to what their competitors are offering. One of the reasons for this, is that a key way service providers gather feedback on their competitors, is when they speak with former clients of their competitors. An accountant, for example, speaking with the disgruntled, former client of one of her competitors is likely to get a very biased, worst case scenario view.

The key is to find out what you’re really up against and THEN BEAT IT by adding massive value.

Marketing tip 9: Joint Ventures

Sometimes known as a J.V, a Joint Venture is where you and another business or person get together to (usually) cross-market your services. The key to Joint Venture success, is to find someone credible, who offers a non-conflicting product or service to the exact same profile of person or business as you do.

So, if you sell recruitment services to the hospitality industry and they sell employee benefits packages to the hospitality industry – BINGO! They can include one of your flyers or letters in one of their mailings and you can do the same for them; everybody wins. Avoid doing a Joint Venture with anyone who contacts you via email,  unless of course you know them or can check them out.  If in doubt, leave it.

Marketing tip 10: Endorsed Relationships

An endorsed relationship is similar to a joint venture – But with a massive difference: The person you do the venture with actually gives you their professional or personal endorsement. This is marketing gold dust.

For example: Rather than just slipping one of YOUR marketing flyers in with one of THEIR client mailings (as they would in a Joint Venture), they actually write to their clients and give you their full endorsement.

An endorsed relationship is one of the most powerful marketing tools on the planet. I have seen endorsed mail shots and emails return a 90% positive response rate.

Marketing tip 11: Don’t mistake movement for progress

I have worked with thousands of businesspeople and found something amazing. The owners of under performing businesses almost always work just as hard, and sometimes even harder, than the owners of successful ones. At first glance, this doesn’t seem to make sense – until you dig a little deeper and realise that the reason their hard work is getting them nowhere, is that they mistake movement for progress.

In other words, they work hard and put in a huge number of hours, doing the wrong things!  A well written advertisement, placed in the wrong section of the wrong publication will still fail, no matter how hard you work at it.

They think that the harder they work, the more successful they will be; as if rowing a boat with all your strength in the wrong direction, will still magically get you to the right destination.

If you find yourself working hard on your marketing and NOT getting the sales results you want, STOP!  Make sure you are doing the right things, then ensure you are doing them correctly.  If you are not already doing any of the above marketing activities – give them a go because we already know they work extremely well.  That’s a great place to start.

Marketing tip 12: Hustle… do ALL the work!

The Internet is packed with people selling the idea that you can automate your way to success. They offer products, programs, webinars, seminars and services, which promise shortcuts to success.

Just last month, a reader emailed me after she’d lost over $10,000 on a financial success event, offered by a well-known self-help guru. She explained that it had wiped her out financially and that she felt a fool for being tricked into believing there was a shortcut to becoming a millionaire.

Their are 2 things you need to remember, when people offer you shortcuts to business success or wealth:

  1. They are seldom shortcuts.
  2. They never lead to success.

The reality is that you can’t trick your way to the top. Success comes from working hard AND working smart. Success comes quickest, when you find the most direct, effective route from where you are to where you want to be. It looks like this:

  • Decide what you want to achieve.
  • Put a strategy together, to get you from where you are now, to where you want to be.
  • Then, work your strategy. Put in the effort. Invest the time required and reap the rewards.

I have studied and worked with some amazingly successful people. My clients include 2 Grammy Award Winners [Nile Rodgers and Bruce Elliott-Smith]. I’ve also worked with dozens of self made millionaires and my clients include 2 of the 10 largest companies in the world. I’ve discovered that the best shortcut to success, is to avoid costly detours.

In short: Ignore those who claim they have shortcuts to make you rich or successful. The only people who gain from that worthless junk, are those who sell it.

FREE marketing updates

I hope you found those marketing tips and ideas useful.

If you did, you’ll be pleased to know that I provide marketing tips and business development ideas, for free, several times a week on Jim’s Marketing Blog. You can have them delivered to your inbox, using the form below.

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Improve Your Marketing by Changing Client Behavior

Not many would argue that clients hire lawyers and law firms they know, like and trust. Or they will use lawyers that were referred to them by people they know, like and trust. That certainly has been the belief of legal consultants like David Maister, who has professed such behavior over the years in his numerous books.

John Jantsch over on Duct Tape Marketing has a post on how organizing behavior is the future of marketing.   He identifies seven behaviors that will help buyers (read: clients) decide on trying your product or services. He starts with know, like and trust; but goes on to include four more: try, buy, repeat, and refer.

But to get clients to change their behavior, law firms need to change theirs first.  As Jantsch points out, contrary to the idea that content is king,:

“Today, marketing is about guiding a journey that the buyer wants to take rather than forcing them into the journey that fits our business model.

“People don’t really need more information, the need insight, they need guidance and they need an experience that allows them to behave like they want to behave. “

So, firms need to concentrate on messages that will encourage clients to get to know, like and trust them; and to:

  • try your firm,
  • have a good “buying experience”,
  • develop ties to the firm that will to ensure they repeat the buying experience, and
  • ultimately refer others because of their awesome experience.

Clients will only change their behavior as long as the firm gives them good reason to do so.  Selling them with content on your web site alone will not be enough.  Conveying marketing messages that encourages them to change their behavior is more likely the ticket.

Publicity vs. Advertising

It is not a bad idea to remind ourselves once and awhile about the differences between advertising and publicity. I’ve written on the topic several times and reference a couple of them with links below.  It’s important to keep in mind that (good) publicity is more effective than advertising, because someone else is quoting you and/or writing about you.
Advertising, on the other hand, is controlled by you, and thus less credible because you are “writing” or otherwise providing information about yourself and your firm.  Not objective nor without self-aggrandizement, I think most would agree.

Accordingly, almost everyone would agree that publicity is the better of the two.  Advertising is not a bad thing.  It’s just that, as I have preached previously, it is not the most effective way to develop business for your firm.  It has a role but not in my mind until other more effective marketing and business development tactics have been put into action.

What brought this to mind is today’s meditation in 365 Marketing Meditations: Daily Lessons for Marketing and Communications Professionals, by Larry Smith and Richard Levick with Levick Strategic Communications. It states:

“Publicity is far less controllable and takes more time to work than advertising, but has far greater credibility. If I read it, it must be true.”

Well, we all know it doesn’t mean it’s true, but media coverage that has a quote or other positive things to say about you/your firm certainly is more believable.

Bottom line: make friends with the media so they will get to know you, and hopefully, talk about you and your practice.  It will be far more effective than any self-serving ad in producing more legal work for your firm.

Forget About Marketing Plans

It may not seem fair that lawyers must be both salespeople and producers of the legal product, but that is the nature of professional services.  More lawyers today buy into the need to contribute to their own survival.  Of course, they are the ones motivated to develop business.  Those who aren’t need only to have a conversation with partners who have been let go.
Over the years I have helped prepare hundreds of marketing plans.  Too many have ended up on the proverbial shelf not to see the light of day.  There are several reasons for this, mainly a lack of commitment by the lawyers.  Some of the main reasons for that include:

  • Individual lawyers didn’t buy in to the overall firm or practice group plans;
  • Plans may been dictated from on high, with little input from the lawyers affected;
  • Lawyers just aren’t interested in developing business (that was the case in the earlier days of law firm marketing, and unfortunately too many still feel that way);
  • Since the firm will do the marketing, they don’t believe they have to, so why plan;
  • May even give lipservice to the plan, and then ignore it; and
  • Attitude – “I didn’t go to law school to be a salesperson;”and so on.

I’m referring to marketing plans that are more institutional in nature.   They include goals and objectives, vision and mission statements, and focus such things as websites, publicity, advertising, newsletters, etc. Things that individual lawyers hope to avoid or hide from, or leave to other lawyers. Yes, some include lawyer assignments, but we lawyers area clever bunch at finding ways to avoid duties we do not want to do.

If you are still with me, let me emphatically say I am very big on individual lawyer business development (sales) plans.  These are specific, actionable, agreed upon plans focused on what each individual lawyer will undertake personally.  There is no hiding here.

Okay, okay, you can’t really forget about marketing plans.  But, you best give a high priority to individual business development plans that will get the lawyers to commit to bringing in business; rather than assume that the firm or other lawyers will keep their plate full.

The goals and objectives of the firm and practice groups should already be in place.  And yes, the individual plans must fit into the overall plan of where the firm and practice group wants to go.  But, if you don’t focus on requiring individual, actionable business development plans, I wish you luck in getting the lawyers to contribute to the success of the firm.

New Lawyers and Marketing

Now that all the recent grads and other bar exam takers are about to get their results, particularly those lawyers that will be in small firms or even solo, it is time to give thought to developing business. (Those going to BigLaw, don’t read any further, since those firms don’t want you to learn about marketing, only crank billable hours – thousands of them.)
For the rest, it is time to be thinking about marketing, something not taught you in law school.  The smaller the firm, the sooner you need to gain business development skills.  Everyone (after a honeymoon) will need to contribute to the success of the firm in that department. Solo’s from day one.

Don’t panic.  It is a learnable skill set. Start by going over to Attorney at Work and download the free “25 Tips For The New Lawyer.”  It’s an easy read with excellent tips about your new life in general, and marketing too.  Another post on that site provides “17 Things I Wish I Knew as a New Associate.”

You might want to read a few of my posts bearing on the subject as well:

  • Associate Warning: Learn To Market or Plan to Win the Lottery
  • Networking Tips For First Year Lawyers… And Partners
  • Marketing Success in 4 Words
  • Young Associates: Don’t Wait to Start Marketing

Finally, for those going solo, I strongly recommend that you buy a copy of Flying Solo: A Survival Guide for Solos and Small Firm Lawyers published by the ABA.  The fourth edition is relatively inexpensive on Amazon.

So, new lawyer start thinking and learning about marketing and business development. Your professional success WILL depend on it.

Simple Networking Tips to Overcome Shyness

As we get closer to the holiday season (yeah, they’ll be here sooner than you think), it means there will be more and more networking opportunities.  A lot of lawyers, including yours truly, are not always comfortable in every setting.  However, these events can be very important to developing business for one’s practice, and should not be avoided due to some discomfort.
I had initially overlooked a post by Mary Ellen Sullivan on Attorney at Work last month I think is pretty good and worth sharing.  It provides 10 suggested icebreakers by Debra Fine., the author of The Fine Art of Small Talk.  They are:

  1. “What is your connection to this event?
  2. What keeps you busy outside of work?
  3. Tell me about the organizations you are involved with.
  4. How did you come up with this idea?
  5. What got you interested in … ?
  6. What do you attribute your success to?
  7. Describe some of the challenges of your profession.
  8. Describe your most important work experience.
  9. Bring me up to date.
  10. Tell me about your family.”

Fine and Sullivan also suggest a number questions which might be considered too personal or problematic, which should be avoided.  No. 10 above might fall into that category depending on the situation, but obviously it is a judgment call.

Notice that the questions are open-ended. This should keep the other person talking, and that can help overcome any shyness.